I think I would like to see mozilla do is act as a micropayments service provider to websites based on aggregated browsing history, and take a small service fee for it.
I already use firefox. There's no other company right now I would trust more with some knowledge of my browsing history. I believe I would pay for a subscription service to support both mozilla and the news websites I visit.
And they're already working on something like that it seems: https://www.fastcompany.com/90403645/mozilla-and-creative-co...
There's a question of "what extra do you get for that payment" - maybe an NPR or PBS style pledge drive gift is a possible answer, not sure.