I watched a very interesting video about selling to consumers as opposed to businesses [0]. The key takeaway is that consumers' target price to pay is actually $0. Therefore, any price above that, even a 3 to 4 dollar a month difference, is seen as extremely annoying to them, because again, they actually only want to pay nothing. This is why you should, if not charging business, at least charge prices that are sufficiently high such that only those who see the value in them will pay, which are usually in a different class of consumers from bottom-feeders who look for the lowest price, ideally 0. An example is Superhuman, an email app that costs $30 dollars a month. Only those who see the value in a fast, keyboard-driven email app will pay that much.