Prime and Crunchyroll have the same problem as Netflix: they don't own (much) of the content they offer. And are entirely at the mercy of the content hoarders like Disney and Warner Brothers.
Just checked. In Sweden the featured videos in Amazon Prime are: Shrek (2001), Red (2010), Twilight (2008), Top Gun (1986), Life of Pi (2012) etc. with a hodgepodge of Amazon's own content and recent-ish movies ranging from Madea's Farewell Tour to Amazon's Chemical Hearts to SCOOB!
Yeah, nah. I get the same crap with Netflix.