Does everyone want or need end to end encryption ? Like, majority of my SMS messages are alerts from various services I'm responsible for; I can't care less if they are encrypted
2. SMS is miserably useless on some carriers (notably when I had T-Mobile and for my friends still on T-Mobile).
3. MMS is miserably useless, period.
4. International SMS/MMS can be expensive, is more unreliable than domestic, and often unavailable.
Given 2-4, I avoid SMS/MMS as much as possible. Given that E2E is available (WhatsApp, Signal, others), and those services are reliable, available, and useful, I may as well use an E2E system.
The privacy aspects are a great additional feature that they offer.