> 34.10.040 Exceptions.
> The prohibition in this Chapter does not apply to use of Face Recognition Technologies:
> A. To the extent necessary for a Private Entity to comply with federal, state, or local laws;
> B. For user verification purposes by an individual to access the individual’s own personal or employer issued communication and electronic devices; or
> C. In automatic face detection services in social media applications. [1]
That seems like it would include what Facebook is doing -- but the ordinance never defines a "social media application" and also uses face detection and face recognition interchangeably in some places, so it's hard to say for sure what it allows.
[1] https://static1.squarespace.com/static/5967c18bff7c50a0244ff...