It's actually pretty interesting how much processing goes on in the brain for images. We do a sort of equivalent to the phone in compensating for the colour to make it 'right'. The orange car in the article image acted as kind of an 'anchor' for the colour compensation. The blue/white-black/gold dress [1] controversy kinda illustrates that 'anchoring'. The 'Checker Shadow Illusion' [2] is another instance where our brains 'adjust colours'.

[1] https://en.wikipedia.org/wiki/The_dress [2] https://en.wikipedia.org/wiki/Checker_shadow_illusion