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I wish I had data on the average length of youtube videos over time. I swear 5 years ago an explainer video or a game review would be less than 5 minutes consistently, which is what I personally want from a platform like youtube, a digestible snack of information. Nowadays career youtubers are often pushing well over 10 minutes which just occupies too much of my time to be worth the distraction.

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I used to watch YouTube now it is the place of last resort for any content or explanation because its too slow. I once had to spend 9 minutes watching a video about how to get a tricky gasket out of a spot on my truck. The short answer is that you take a 3/4 inch threaded pipe twist it into the gasket and pull down. The long answer was a 9 minute video. Almost always, when a link takes me you YouTube, I just assume I don't need to know that bad. Its like a recipe site that can't be scrolled or searched.

I really moss when people wrote what they did in little snpits on blogs.

The answer, of course, is ads. You get more roll time if you hit the 10 min mark, even if its just slightly over

Can someone explain to me why this comment was flagged dead? It's also my understanding that the inflation of video times to certain intervals was driven by how many ads were allowed at a given video length.

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