Gawker Traffic Drops Significantly After Redesign

It's not clear to me what Gawker Media was thinking with this redesign. I now see a page with two scroll bars, one being the main one and then a secondary scroll bar with a collection of random topics. I go to Gizmodo and I see the main articles being about air traffic controllers falling asleep and something about Libyan rebels fighting Qaddafi (why would I go to Gizmodo for this news?)

I understand the desire to move away from the existing format that most blogs use, but Gawker has taken a huge step backward here. Forget what the traffic measurements are, I personally have stopped going to their sites and so have a few others I know.

I think Denton yearns to escape the dreaded blog format which feels a bit old these days. It's an uphill battle because users are so use to that format, yet I feel it's a war worth fighting even if Gawker didn't win this battle. Right now Dave Winer is talking about the need to reinvent the blog and I think he's on the right track (you also see a similar thing going on at sbnation which will be getting into tech). If you're looking for an opportunity don't assume that wordpress or even tumblr have to dominate the world (this was the mistake that movable type made).

Does Quantcast properly measure traffic for the newly ajaxified design?