A bunch of states have bottle deposit laws. Stuff goes to recycling rather than direct reuse, but still, the concept is to use the deposit as an incentive to reduce litter and increase recycling rates.

At the end of the day, if we want companies to do more sustainable things than using single use packages that cost nearly nothing to dump in a landfill (or litter), then we need to start charging them enough to incentive sustainable behavior. And sadly few politicians want to be the person that raises prices on bottles of milk or racks of beer.