I didn't choose the shorter names because i "care[d] about having shorter names", i did so defensively, because i figured if i chose `net.sekao/iglu`, someone else would choose `iglu/iglu` which would imply that theirs was the original or official version.

Another point i didn't mention is that maven was designed from the start to be decentralized; many companies run their own private maven repos, but also pull artifacts from maven central. Having group names reduces the chances of collisions between their private servers and a public maven server.