Apple makes money by selling products to their users or taking a cut of the users' purchases in their marketplace.
Facebook and Google, on the other hand, make most of their money by selling micro-segmented access to their user base to third parties.
Which of these two kinds of companies stands to benefit from harvesting more data about their users whenever possible?
Apple's recommendations are handled on-device. It's great for security, but the downside is that Apple News on my iPhone and Apple News on my computer don't have the same list of publications I dislike.
I'm gonna try that with my clients. "Sir, I wont aggregate your store's point of sale data because it's more secure if the data never leaves the store. Now pay me a premium for the added security, thanks."
At least in EU (and thus all apps made in EU) you can ask for personal info to be deleted. The list of apps downloaded is certainly sensitive info that reveals many preferences. Can you ask apple to delete this info?
See https://ico.org.uk/for-organisations/guide-to-data-protectio...
That's not what GDPR requires. I am sure Apple has a way to request to delete sensitive info such as app purchases without loss of service, or else they d be in violation in EU.
> to aim at Apple is to ask if the data is anonymised.
I can't see a way in which my app purchases could be anonymized (then it wouldn't be personal information)
A bank holds personal data about its customers. This includes details of each customer’s address, date of birth and mother’s maiden name. The bank uses this information as part of its security procedures. It is appropriate for the bank to retain this data for as long as the customer has an account with the bank. Even after the account has been closed, the bank may need to continue holding some of this information for legal or operational reasons for a further set time.
Based on that, I'd suggest its entirely reqasonable to posit:
An online app store holds personal data about it's customers. This includes payment information and a list of apps that have been purchased, including free apps, and which of those apps have been downloaded. It is appropriate for the app store to maintain this information so they can allow the customer to install apps on their devices and link in app purchased made in those apps to the correct account. Even after the app has been removed from a device, the app store may need to continue holding some of this information for legal and/or operation reasons.
Arguing that app store purchases are sensitive is some what missing the wood for the trees. What matters is what is done with the information. If Apple (or Google, Sony and Microsoft - they all run similar stores) use this in an attempt to target app store recommendations, the negative inpact on the individual is extremely debatable, certainly from the point-of-view of GDPR. If they are using the information to build a profile of an individual to sell access to that individual to 3rd parties, then there is a problem.
https://www.reddit.com/r/ios/comments/aib10i/in_china_ios_al...
However, at least we can find comfort in the fact that their business model so far has been against the surveillance/advertising economy and their entire marketing strategy has been based on that for the past few years, so at least they currently do not have any incentive to misuse that data even if they do collect it (and if they do eventually think about misusing it, we can hope that there would be some actual enforcement of laws such as the GDPR that would discourage them from doing so).