The difference is that there are no butter police, while there are in fact Cuban embargo police that will cause much greater difficulties in selling anything with the word "Cuban" in it.

So, no, "I Can't Believe It's Not Butter!" is not a bad brand for margarine, but saying "Cuban" something in a cigar which causes all manner of embargo difficulties is bad branding.

Well, they have managed to generate a class-action lawsuit, although it's more over the zero-calorie claim:

https://dev.theclassactionguide.com/News/3029/I_Can%E2%80%99...