It took us a couple hours to be in compliance with section C. If memory serves, we dealt with a vendor who did a scan, made us install AV software on our Linux boxes, and one or two other minor process adjustments. It wasn't a big deal.
Given Spreedly's current prices of the lesser of $0.20/transaction or 2%/transaction, this minute quantity of work is currently providing us with a return of approximately $12,000/mo. (We had over 60,000 transactions in March.)
Cost: approximately 3 man-days.
Benefit: currently sitting at approximately 1 man-year/year and growing.
It's true that if we'd gone of business within 25,000 transactions, we would've been better off with Spreedly, but given the time, energy and money that we were committing to the business, optimizing for that case seemed absurd. As such we made a small bet that we'd succeed, and that bet is currently generating enough savings (as compared to using Spreedly) to cover an FTE. Some people might say it's a rounding error on the revenue (and I suppose that's true) but I view it as a small bet that is paying off at an enormous multiple.