This feels like such a strange acquisition for Oracle. Does anyone have insight on how Oracle envisions the TikTok brand and userbase adding value to the rest of the company?
Absolutely not. If anything, the young user base makes TikTok more valuable. It will be viewed as an analogue to Facebook before it exploded.
“ByteDance started opening data centers in India and the US in 2019. This may be strictly for internal purposes, but its possible they plan to launch a cloud hosting service. ByteDance acquired Terark in 2019 which allows databases to run 200x faster by reading compressed data at 50% of the cost. If they launch an external service, the selling point could be faster processing and access to some of ByteDance’s AI tech.
A cloud service combined with enterprise software (and eventually a phone or other hardware) would take a page out of Microsoft’s approach of bundling multiple products and selling them top down through the C- Suite.”
https://turner.substack.com/p/the-rise-of-tiktok-and-underst...
Sure. The answer is that there is no such significant added value to Oracle, specifically, but TikTok itself will end up selling for bargain basement prices, meaning that added value isn't necessary for an acquisition to make sense.