He left leading Disney's streaming division after being passed over for CEO to become Bytedance's COO and CEO of TikTok, only to leave three months later during the company's toughest time.
Now we learn Bytedance isn't actually selling its operations to Oracle and the the most valuable startup in the world marches on to market dominance without him. Huge reputation hit.
Their TikTok app sort of has first-mover-advantage in the new realm of AI-recommendation-engine that actually is worthwhile. Their AI algorithm is the key.
Netflix and YouTube uses the same algorithm for video recommendations, but to be honest, that implementation is not as relevant in adding more value to those companies.
As I've said before: try using tiktok and tapping "not interested" on any food video that comes up. After a month of doing this they will still show you food videos in the fyp.
Their feed is extremely edited by their moderators and AI has very little to do with it.