SAN dnsNames in certificates in the Web PKI are verified by the issuer - these days using one of the Ten Blessed Methods. It would certainly be possible to obtain certificates for a name you don't actually own, but it's a bit beyond the usual casual crooks that run scams like this. We see what appear to be nation state adversaries doing it, as part of wider targetted hijack schemes (e.g. to intercept IMAP credentials for a foreign government agency) but it's definitely not something you see an ad scammer doing.
Any vaguely competent modern browser checks the certificate is trusted in the Web PKI and that it matches the SAN dnsNames to the FQDN in the URL exactly so there's no room for any funny business there.
And human readable names in end entity certificates are largely irrelevant. Nobody looks at them, who cares?