No amount of technology can fix a dysfunctional org.

A large amount of the work of BI is getting data into the right shape in order to ask questions about it.

- What’s level on average do new players drop off?

- How are sales of the new skins we introduced performing vs the last set?

- How often are players engaging with feature A vs B?

You might be able to answer all of these questions with just event data in a wide table, but you’ll write very different queries to answer them. dbt is a way to write queries on your source data that leads to systematic, repeatable, and reusable new tables for answering analytics questions.