At the risk of sounding like an industry shill: why is it being characterized as an cost externalization by the petrochemical/packaging industries, rather than the consumers? I agree that any pollution generated during extraction and manufacture can be attributed as an externalize of the packaging/petrochemical industry, but why should they be on the hook after it leaves their hands? Consumers are using the said products, reaping the benefits (either in cheaper products or greater convenience), and pay for their disposal via tax dollars or fees. I guess you could argue that companies should be responsible for the entire lifecycle, but then it becomes a slippery slope. Is the automotive industry externalizing the cost of roads? Is the food industry externalizing the cost of sewer systems? Are electronics manufacturers externalizing the cost of electricity?