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Yeah, you need to iterate to refine the process.

If every iteration hurts then is iterating a lot really a good plan?

In each iteration one believes this is the final iteration that will last forever. If not, you're doing it wrong. How is that compatible with planning to iterate?

It's the same as creating a company... If the failure rate is high, trying more than one time bring the failure rate down... But when you are creating a company if you start by thinking that it's going to fail, you are already out of the game ;-)

you need to watch a movie called "Les Poupees Russes" (Sorry, don't know how to do accents on my iPhone)

Believing things will last forever is not a necessary attribute for love. All things are ephemeral.

Serial monogamy is de rigueur these days, no?

Everything is better in 5's!

Serial entrepreneur, serial lover?

Most people frown on serial marriages for some reason. :)

Because each one takes 50% of your assets.