As much as it pains me as a person who values intellectual property, I have to admit that copying is a valid and important strategy. At least half (anyone know of a more educated number?) of the development in Asia since the Meji Restoration consists of pasting Western ideas.
I hope this means that all startups take the internationalization seriously from the beginning. Hopefully we can get some sort of solid services / startups / processes that can help internationalize companies much earlier on.
The current crop of localization services are frankly inadequate.