I feel a lot of software is like this before all the SaaS crap.
But in the past decade or so we've seen companies move away from that; leaders (I would say) are companies like Google whose Chrome browser was "evergreen" and released / updated constantly with no extra cost, and Apple who made iOS free and changed MacOS / OSX to the same system (although they still do only big bang annual updates, probably for marketing reasons), as well as pretty much all software on iOS - although with that platform, microtransactions also became a thing.