If it's just part of a crowded the background, though, as in this case, it doesn't make sense. You can't put in the sky an object visible from everywhere and then ask people to pay (or even just ask permission) to use pictures that include it.
This would be a great super-villain idea for a fun/dumb movie.
The thing with the influencer is, that s/he does that for commercial purposes. The list published by Adobe give you a hint what is allowed and what not. I don't know if the list is a complete list and I didn't verified the details. But it gives you something.
The same thing they would do if you didn't want to pay them: you sue them. For abusive occupation of your pictures.
I am being paradoxical, but the point I want to make is that if you want to make profits or claim any rights on the image you project in a public space (admitted that it should even be allowed, since you didn't pay for said space) then you must also accept the liabilities deriving by the same. You should not be allowed to claim the rights and disown the liabilities.