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With the performance specs of NVIDIA I can't imagine a good reason for professionals in the media arts world to buy a Mac for work. It seems like Apple will never replace AMD with NVIDIA GPUs in their products. Maybe a reason to stay with the Mac platform would be if you were locked into Finalcut or Sketch.

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Apple catered to that niche crowd when it was the runner up.

The addressable market of the media arts is a peanut next to the mountain of consumers they are now successfully targeting.

It's like asking why Apple is making the value proposition of the Mac Pro so bad. It's so they can cancel that bring the userbase down enough so they can cancel it all together without it creating too much fuzz.

My friend used to joke that macOS is dead once iPhones are strong enough to power XCode running on iOS.

That timeline doesn't look very far.

> I can't imagine a good reason for professionals in the media arts world to buy a Mac for work

Has it ever really been about performance? How could you know your mac is slower when everyone else in the office has a mac, it's just bikeshedding and humans being human. They're nice computers but that's about it

Once upon a time it absolutely was about performance, but I would argue those days have long since passed.

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