>It also helps that I'm not being sold anything
You know her name, the fact the she's a freelance website designer, and you already like her from this article.
Let's say it : it's a good article, and it's also an excellent ad ^^
You know her name, the fact the she's a freelance website designer, and you already like her from this article.
Let's say it : it's a good article, and it's also an excellent ad ^^
Things we like to label "good marketing" tend to be more towards the middle of the spectrum by sharing useful information as a way to build reputation. On the opposite end of the spectrum from ads would be word of mouth, like that coworker who everyone loves for their competence.