How coffee is prepared generally has a much greater impact on flavor than the varietal - when very lightly roasted it has a flavor profile closer to a tea than what we generally think of as coffee.
Most people are unfamiliar with existing diversity of coffees from around the world. A lot of that is due to the economics of the coffee industry and the desire for consistency in flavor. Sure, maybe we could add more genetic diversity, but it's unlikely to change how the coffee you'd buy at the supermarket or a cafe chain will taste.
It's a shame, really, because Ethiopian coffee is absolutely wonderful.
(Google has become worse for long tail search queries, but interestingly now has an 'answer box' for wide ranging questions like this one.)