Coming soon, good synthetic coffee.[1] Made from agricultural waste, to be sold at premium prices at first. The process is not inherently expensive, so, like the Impossible Burger, it will move down from the high end to Burger King.
Website design and marketing aren't my area of expertise, but I think they'll lose a lot of eyeballs by advertising a product and don't either tell people where to buy it or if the product isn't released yet. Right now the website looks like an elaborate prank or a fake product. It would be fine if gathering interest/customers weren't the point of the website, but if it were about gaining investors then I think it should have other information (cost of production, scalability, market size, etc.).
It's a lot like synthetic wine. It's possible to analyze wine with a gas chromatograph to a level of detail that allows duplication. That's what "Gemello" is.[3] That's available now.
The coffee business has an advantage. Synthetic wine can't be sold as "wine" in the US. But synthetic coffee can be sold as coffee.
[1] https://news.yahoo.com/atomo-raises-9-million-bring-12000012...
[2] https://www.cnbc.com/2019/11/16/atomo-a-seattle-start-up-is-...
[3] https://www.sfchronicle.com/wine/article/San-Francisco-start...
Wine still has the wine snob thing going for it. Plus regulation that prevents calling synthetic wine "wine". Coffee, though - that's vulnerable to replacement.
[1] https://www.cnbc.com/2019/11/13/5-charts-that-show-how-milk-...
Particularly watery looking for a cold brew