Totally get this from a business perspective but speaking for myself, I was actually far more interested in seeing the new chip in the iPad. I have no doubt that the iPhone 12 will be another confident black rectangle. Having usb c and the stronger processor work its way down the price points was far more exciting of an announcement for me. I don’t really ever find myself yearning for a stronger CPU on my iPhone XR but if Apple is serious about replacing PCs with iPads, it seems like having strong chips in their cheaper models is a great position to fight from.