How to Kill a Great Idea
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And nobody had a clue this would not scale in 2003?
When there are 6 billion people in the world who are 7 degrees of separation from each other, they thought it would scale to calculate 4 degrees of separation, forever, each and every time somebody loaded any profile? You mean the creator worked for Netscape, and knew a company could have millions of users in a short period of time? You mean to tell me they didn't even implement alternate ways to display friends just in case they had to, due to sudden growth or multiple server failures, etc?
See, if he'd said "you gotta have experienced business guys controlling your product," he'd be crazy, not arrogant.