Can't help but see the anti social backlash as another reincarnation of luddism. The tech is what it is. Hating the biggest companies behind it won't change it. You not using it won't change the world either. Just like refusing to board a train wouldn't stop the changes its invention has brought about. The world is forever changed and looking at GDPs, it wasn't for the worse.
Nothing short of a regressive global regulatory crackdown can change the new reality.
I think it's worth for people to examine what it is and how it's different. But an alarmist and hostile tone isn't too conductive to that.