How did it not go well?
> Kinect Sports Rivals
Great game
> Sea of Thieves
Another great title
> Kinect Sports Rivals
Great game
> Sea of Thieves
Another great title
Also those games while not considered 'bad' weren't exactly considered system sellers.
Perfect Dark Zero in 2005 was probably the last title in either of those veins, which was a launch title for the 360 (soon to be 2 consoles ago!)
Sea of Thieves is certainly a feather in their cap, it's just a bit disappointing that we haven't been able to see Rare take a modern crack at the things they were so known for, if that's even possible now.