Is blogging dead?
eisokant.com
eisokant.com
I started blogging over 2 years ago and that's exactly how it was back then. It's always about readership, even if one doesn't run ads. Sure, people play games to be seen sometimes, but it's like television, or maybe any media. A few people will find short-term success (reality TV stars) and serious content providers will find longer life (think 60 Minutes).
Sure, the technology will change as well, but as long as the internet remains reasonably neutral, people will blog/micorblog/videoblog/etc.
But for the most part, many people who have stopped blogging have come to the realization that maintaining a good blog takes time -- lots of it. A good, thoughtful post can take a couple hours to write and edit. And maintaining an overall theme for your blog that's compelling and not just "random stuff I post for the occasional friend who drops by" is even harder. In other words, having a good blog is like creating and managing a product.
As many bloggers begin to realize this, and begin to see other options (microblogging, etc.) they move on. But that's not to say that the entire form of media called blogging is dead. It just means it's stabilizing and becoming recognized as just one of the many options out there for publishing content, as opposed to being the "everyone must have" option it once was.
In related news: The practice of posting controversial link-bait to attract attention from other bloggers is also alive and well.
Fix your CSS so we can read your article in IE7.