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Google Analytics does this ("benchmarking"), at least for traffic information (time on site, visitors, etc). Admittedly I don't think they do a great job of it, but are you aware of their offering, and can you explain how you'd distinguish yours from theirs?

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Yep, Google's benchmarking is cool but doesn't help much when you're trying to figure out how you're doing as compared to other startups in your space.

I'd like to fix that with this.

I see this competing more with Kiss Metrics actually. Especially since they went all expensive on us.

Actually, I don't see them as competitors at all. If you really want flexibility/configurability, go with them. I just wanted this to provide a baseline and put some of McClure's stuff into an actual tool that anyone could use.

Someday, I imagine that I'll have a set of public pages where you can actually see "baselines" of what basic conversion rates look like for saas/hosting/consumer/whatever companies.

Fundamentally, I just want to see a bit more transparency. Startups shouldn't have to operate in the dark.

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