This article has nothing to do with bleeding-edge tech. It's about launching a product around which zero validation work has been done.
The quote above is the entire description of the alleged "bleeding-edge tech." I still don't know what the problem is. "Design system" is vague enough to me at least to be meaningless. There's a screenshot that looks like web analytics.
Web analytics have been done to death. This isn't bleeding-edge tech. It's me-too products desperately fighting for market share by going ever deeper. Big difference.
You've got to be an excellent communicator to play this game. Given the mismatched title and fluff in the article, I can see why the team had a hard time connecting with prospective customers.