Well, you would have to demonstrate a problem space where the faster solve was worth the higher cost. Does that exist yet?
I'm happy to answer anymore questions you have!
Optimization is done today - manually.
We have good heuristics for this problem which are very close to the likely best solution. So instead of an amazing pay off for a true solution you get in fact only a slight improvement or worse in some cases merely confirmation that your existing heuristic answer was actually the best possible.