You could care less who hosts it yet you care to type YouTube.com into your address bar to find the content you want.
In any case, if you think the company doesn't deserve your money, simply don't consume videos via their platform.
If you really mean it, simply stop using the service because the more you use it, the more they retain market share and get to serve more ads to other users. So effectively, you're contributing to their growth.
Live by your word and don't use YouTube if you detest Google that much.
There's no dignity in double standards.