Here's an article mentioning the introduction of the Cooler Master Hyper 212. In 2007.

https://www.techpowerup.com/40672/cooler-master-launches-a-d...

Agreed, I'm not sure what the hook is in this article. I would & do recommend the Hyper212, as a well performing heat-sink at a very very affordable price point ($34). Well worth it for a little less power draw, a cooler system, less noise. It was fun to see the Hyper212 in this article, but again, not sure what the hook is here, what makes this particularly shareable.