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That’s probably fine for a growth product. They’ll increase monetization once the network effect is well-established.

Yeah, a $30 CPA isn't anything suspicious when there's upsell to a $20/mo subscription.

on what planet do millionsn of teens have $20/mo to spend on tiktok

In which comment did I say millions of people upsell to subscription?

A 2 yr product lifecycle would be a $240 CLV meaning you just need 12% conversion rate to break even, which you don't even care about in growth mode. $30 CPA is more than reasonable.

Ugly how? 2-6 years is not unreasonable at all.

Think it involves TV adverts too.

> Some ugly unit economics.

Cash coming from the CCP is pretty much infinite, especially given the massive US trade deficit.