> It's not like this is being advertised when you are subscribing to some service. "Subscribe now and if you ever want to cancel, we'll make you pay! PS. We know where you live."

They could at least ask. But I understand your point.

> What could the consumer do apart from relying on word of mouth to avoid such services?

I'm not sure I understand you. Are you implying you can't follow the news without using these services? Only through word of mouth? If that's what you mean, there are ways to follow the news while avoiding paywalls. I do.