In my well-tested experience, there is a fine line between having fun and making an ass of yourself. The correlation between showing up to class wasted and making an ass of yourself is (again, in my own intimate experience) too large to ignore.
Don't get me wrong, I like to drink a lot. And I don't look down on others who drink a lot. I certainly don't think they're dumb. But I do think promoting/encouraging/bragging about it is generally kind of silly, especially when alcoholism is a serious problem that destroys lives.