Much as how the introduction of SMR allowed for the prices of real hard drives to increase by 25% or more, the development of new data-destroying technologies for consumer SSDs has pushed the effective price for non-garbage SSD storage up to the $0.75-$1 USD per GB level of enterprise SSDs.
Expensive enterprise SSDs make crash-proof data protection automatic. Consumer SSDs require the host system's software to explicitly flush the write cache when necessary. This tradeoff works extremely well in practice, and consumer SSDs don't have serious data loss problems for consumer workloads. Enterprise workloads that are much more paranoid about syncing every single transaction cannot safely use consumer SSDs without unacceptable performance loss, but that certainly doesn't mean that consumer SSDs are playing fast and loose with your data safety.