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Subway advertising explicitly or implicitly describes its food as being healthy, not an occasional treat.

(Edit: receiving down-votes and I'm curious to know what's controversial about the above. Perhaps Subway is advertised differently in your country? Would be interesting to know.)

The issue is precisely that Subway is positioning themselves as a health-conscious brand, and the sandwiches are frequently consumed daily by the office worker crowd without cafeteria access.

If they were promoting it as a brioche sandwich, that'd be one thing.

health means different things to different people. there is not one size all to healthy. a lot of people equate healthy to calorie count, not just grams of sugar. subway has good food for calories. i think some of their items do qualify as a health conscious sandwich

Sugar content is often far more relevant. Sugar is not good for humans.

Eating Subway everyday is exactly what they market or at least used to with pedo Jared.