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It's not obvious by looking at the pagekite homepage what the product does. Lots of focus on the benefits, but as a developer, I'd rather just know what it does and how to use it

I would even suggest taking inspiration from the clearly annotated three-panel diagram on the showoff.io homepage - very clear and simple. I am guessing that pagekite might offer more functionality than this, but again, I am having trouble figuring that out.

Best of luck!

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Yes, we have been struggling with a focus problem. We're techies (and our tech is good), not marketing gurus. :-)

Thanks!

I absolutely understand. I'm not a marketing person either, but I have some experience in usability research, and I think you will get as much value from testing the homepage with a few fresh faces as you would from a marketing project. There is an interesting crossover between usability and product marketing when it comes to homepages and messaging. If you haven't already, I highly recommend Steve Krug's new book "Rocket surgery made easy", which is focused on guerilla usability testing. Usability testing is classically about identifying problems/improvements to a UI, but you can quite easily use the same techniques to test your homepage and figure out whether people understand the product and whether the homepage encourages them to try it out, etc. Have fun!

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