I simply don't understand the point of the changes they made.
Edit: from one of the comments on the article (I'm even more confused about their changes now):
"Another thing that may be contributing is that after the redesign they, Gawker, put some national redirect for Canada that actually breaks the links and just dumps you on the home page. This has become so frustrating that I don't actually go to gawker sites anymore and used to log into lifehacker and i09 nearly daily."