I read this via Google's cache, ironically. The words "Facebook" and "Google" appear only in the title. AFAIK neither has any presence in Sweden. So, clickbait, essentially.

The aggregate capacity of global datacenters has gone up by a factor of 5 since 2010 but the energy consumption has increased by only 10%. This is because taking a workload out of your ridiculous corporate server room where the PUE is 5.0 and moving it into the cloud where the PUE is 1.1 is just about the greenest thing you can do.