The body of the article says they picked the car up from a Tesla service center (which is accurate--you can order your car from a showroom, but you pick it up at the service center). The only reference to a "dealership" is in the photo caption, which was likely written by someone else who wasn't as familiar with Tesla.
They don't. Tesla has stores that are company owned. Dealerships are a franchise system from what I understand.
No one is going to say 'I just went to the Tesla store'.