Hacker News Reader

Comment by qwerty_123 | Hacker News Reader

I caution the use of emoji, I've seen so many stack overflow job posts with memey use of emojis and it just makes me cringe and I find it hard to take the company seriously.

View on HN

Why can't I just disable emoji in email subjects in gmail? I'd definitely like to.

If settle for just being able to disable animated emoji in the subject line.

(I was shocked the first time I got spam that started playing animations before I opened it.)

I never thought I'd see the lack of unicode support in my terminal as a feature...

Emojis in subject line reliably increase open rate in my experience. Also others report the same:

https://www.outreach.io/blog/will-emojis-increase-reply-rate...

Maybe SO emails go over the top though

How much did they increase your open rate?

The linked report actually indicates a decrease in replies.

  Combined across all seven test variations, we saw a 42% decline in reply rate when the subject line featured emojis.

Tbh I've never optimized for reply rate so this could have been true for me as well. Generally selling dtc. Open rate and sales increased reliably 10-15%. Haven't done any comparable email marketing in two years so things may have changed since then and obviously my anecdata may not be true for you.

Reply on news.ycombinator.com