I drive a Subaru now. If I could get an EV version of my present car with comparable range, I'd buy it today and never look back. They say by 2035 they'll have electric versions of all their major models[1], so I guess... sometime in the next 15 years, for me?
[1] https://www.caranddriver.com/news/a30613610/subaru-crossover...
If they made a Crosstrek/Forester-type vehicle with 300-400 miles of all-electric range, kept the ground clearance, roof rack, and usual interiors, I've always imagined that those vehicles would sell like hotcakes. I know I'd be interested in immediately trading up, in a way that I probably won't be otherwise for a long time.
They do one thing - they make solidly reliable 4-wheel-drive cars - and they do it quite well. But I've never seen them be the first on any new thing the industry is doing, no matter how good it is.
Market share of new BEVs in Germany, January 2020 to September 2020:
Volkswagen-Audi-Porsche: 33%
Renault-Nissan-Mitsubishi: 18%
Hyundai-Kia: 13%
Tesla: 12%
Mercedes: 9%
BMW: 8%
You don't have to wait, the competition is already outproducing and outselling Tesla in Europe. And all of these car companies have new BEV models in the pipeline that are going to further erode Tesla's marketshare, because Tesla has nothing in the pipeline for the European market over the next couple of years.
I think the list for Canada is even smaller, though I am not sure.
Here's hoping some more of those come to the States soon.