The "switchable" chelating agent is pretty interesting, but I haven't been close enough to know if this is groundbreaking or just an advancement of an exiting phenomenon.
I might be a major cynic here, but my guess is that this is really cool science and like a lot of cool, basic science, the researchers need to find a practical use for it. That helps translate "cool basic science" into "existing new technology".
My PI did it when I was in graduate school - we always talked about our new molecules as being potential cancer treatments when really the focus was on the basic organic chemistry. It's a lot easier to win grants saying you're developing "new anti-cancer compounds" than being honest and saying your research is focused on the development of "novel chalcogen compounds that undergo pericyclic rearrangements to form strained heterocycles".