> I would imagine Apple doing this with FaceTime soon.

What's this claim based on? Last I looked into FaceTime tech, they didn't do anything special - their quality comes from use of H.265 and the fact that iOS devices have good quality HW encoding blocks which provide good compression at low bandwidths.

FaceTime stream is usually also low motion / change so it's possible to achieve very good compression even with basic quality. Although they still don't quite match the quality of AV1 powered Google Duo on very poor connections.