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Comment by wlesieutre | Hacker News Reader

Spotify will be inserting targeted ads into their podcast streams, if they haven't started already. Something to keep in mind for anyone who was thinking of listening to podcasts on Spotify.

I think Stitcher does this as well.

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One product idea (that I'm freely giving away here because it's a little too evil for me) is to use neural style transfer to seamlessly and automatically inject corporate-themed jingles seamlessly into the middle of popular music tracks.

Say someone's listening to WAP on the free version of Spotify, Their ad tracking indicates that they've had recent searches for life insurance. The algorithm would then inject a Cardi B sounding rap lyric about how bomb Northwest Mutual's whole life product line is.

Yup! Dynamic Ad Insertion is gaining a bit of momentum nowadays. It's terrible if you're trying to keep note of a timestamp. An ad that was served to you one day that was 30sec can be served to you next weekend for 45sec, which would shift a lot of audio.

[0] https://castos.com/dynamic-ad-insertion-for-podcasts/

[1] https://adbarker.com/

Are you saying they're going to do this to paid users too, or just free users?

Not positive, but since they don't say for free users only I'm assuming it's everybody. Mainly for their own exclusive "podcasts" but available for other networks to use also. I get the impression these take the place of the traditional "host reads a sponsor message" time slot.

https://www.theverge.com/2020/1/8/21056336/spotify-streaming...

> Spotify Podcast Ads offer the intimacy and quality of traditional podcast ads with the precision and transparency of modern-day digital marketing

Yeah, that's what I like about online targeted advertising. The transparency.

Even if you pay for premium?

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